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Propuesta de una metodología: medición de la imagen de marca. Un estudio exploratorio
16 references·1 citing·42 second hop
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1989EQS : structural equations program manual9,698 cited
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  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
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  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 1988SERVICE QUALITY: THE SIX CRITERIA OF GOOD PERCEIVED SERVICE QUALITY852 cited
  • 1993CORPORATE IMAGE, RECRUITMENT IMAGE AND INITIAL JOB CHOICE DECISIONS.799 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1989Recruitment, Job Choice, and Post-Hire Consequences: A Call For New Research Directions

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622 cited
  • 1986Managing your corporate images546 cited
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    • 2021Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions9 cited