References

• 1985Measuring the Involvement Construct6,020 cited
• 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,795 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,691 cited
• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations2,537 cited
• 1985Measuring Consumer Involvement Profiles2,247 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2,173 cited
• 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
• 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,646 cited
• 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
• 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
• 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
• 1986Affective Responses Mediating Acceptance of Advertising