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A Probabilistic Approach to Industrial Media Selection
0 references·4 citing·11 second hop
A Probabilistic Approach to Industrial Media Selection (1976)A Probabilistic Approach to Industrial Me…Is television advertising being placed to reach product users? (1990)Is television advertising bei…Advances in Media Decision Models (1990)Advances in Media Decision Mo…The Maturation of the Science of Media Selection (1981)The Maturation of the Science…Discount Effects on Media Plans (1971)Discount Effects on Media Pla…A Media Planning Calculus (1969)Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions. (1964)Marketing Decision Making: A Model Building Approach (1971)Media Models and Advertising Effects: Conceptualization and Theoretical Implications (1995)The Shape of the Advertising Response Function (1999)Repetitive Advertising and the Consumer (2000)A Heuristic Program for Locating Warehouses (1963)Media Planning and Computers by 1970: A Review of the Use of Mathematical Models in Media Planning (1966)
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  • 1990Advances in Media Decision Models18 cited
  • 1981The Maturation of the Science of Media Selection14 cited
  • 1971Discount Effects on Media Plans11 cited
  • 1990Is television advertising being placed to reach product users?10 cited

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