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Does Your Ad Have Too Many Pictures?

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References

1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
1984Audience Involvement in Advertising: Four Levels1,017 cited
1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
1983The Information Processing of Pictures in Print Advertisements584 cited
1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
1991Picture-Based Persuasion Processes and the Moderating Role of Involvement413 cited
1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited
1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
1991An Imagery-Processing View of the Role of Pictures in Print Advertisements297 cited
1995Accepting the null hypothesis250 cited
1988Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”229 cited
1980The Effectiveness of Industrial Print Advertisements across Product Categories142 cited
1987Picture-Word Consistency and the Elaborative Processing of Advertisements129 cited

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1991

Elaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration

106 cited

1991Effects of Repeating Varied Ad Executions or Brand Name Memory69 cited

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2015Visual attention toward tourism photographs with text: An eye-tracking study222 cited
2003Effects of configuration and exposure levels in responses to web advertisements140 cited
2002Is the tour leader an effective endorser for group package tour brochures?138 cited
2002Advertising strategy and effective advertising: comparing the USA and Australia50 cited
2011Print advertising: White space46 cited
2016Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds37 cited
2021Informational cues or content? Examining project funding decisions by crowdfunders29 cited
2009How many pictures should your print ad have?24 cited
2007COnsumer perceptions of advertising standardization: A cross-country study for different advertising categories21 cited
2004Merchandising Madness: Pills, Promises, and Better Living Through Chemistry20 cited
2011Brand Worlds11 cited
2004Changes in advertising language? A content analysis of magazine advertisements in 1980 and 200010 cited