Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Elecronic Word-of-Mouth

16 references·2 citing·46 second hop

FromToDepth

this work references cited by second hop

References

2025Advances in Consumer Research13,486 cited
1983The diffusion of innovations6,232 cited
2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities4,008 cited
2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
1998Customer Satisfaction and Word of Mouth2,111 cited
1982Reference Group Influence on Product and Brand Purchase Decisions1,974 cited
1956Book Review: Personal Influence: The Part Played by People in the Flow of Mass Communications1,900 cited
2001Internet forums as influential sources of consumer information1,754 cited
1999Net gain: Expanding markets through virtual communities1,673 cited
1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
2001The Loyalty Effect1,408 cited
1975A Handbook of Method in Cultural Anthropology.894 cited
1999Predictors of online buying behavior854 cited
2004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study835 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1998Book Review: Net Gain: Expanding Markets through Virtual Communities741 cited

Cited by

2009Social ties and online word of mouth585 cited
2017Exploring the relationship between corporate reputation and the public’s crisis communication on social media117 cited