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An Alternative Method for Measuring Value-Based Segmentation and Advertisement Positioning
16 references·3 citing·40 second hop
An Alternative Method for Measuring Value-Based Segmentation and Advertisement Positioning (1988)An Alternative Method for Measuring Value…The pervasive effects of family on entrepreneurship: toward a family embeddedness perspective (2003)The pervasive effects of fami…A structural equation test of the value-attitude-behavior hierarchy. (1988)A structural equation test of…Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) (1986)Alternative Measurement Appro…Social Values and Social Change: Adaptation to Life in America. (1985)Social Values and Social Chan…Alternative measurement approaches to consumer values: The list of values and the rokeach value survey (1985)Alternative measurement appro…Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…A theory of reasoned action: some applications and implications. (1980)A theory of reasoned action: …Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…The Role of Personal Values in Marketing and Consumer Behavior (1977)The Role of Personal Values i…On the Design of Choice Experiments Involving Multifactor Alternatives (1974)On the Design of Choice Exper…The nature of human values (1973)The nature of human valuesConjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Simultaneous conjoint measure…Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments (1962)Orthogonal Main-Effect Plans …Who uses paid over-the-top services and why? 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this work references cited by second hop

References

  • 1973The nature of human values10,141 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 2003The pervasive effects of family on entrepreneurship: toward a family embeddedness perspective2,798 cited
  • 1964Simultaneous conjoint measurement: A new type of fundamental measurement2,008 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,985 cited
  • 1988A structural equation test of the value-attitude-behavior hierarchy.1,891 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,459 cited
  • 1980A theory of reasoned action: some applications and implications.1,350 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 1977The Role of Personal Values in Marketing and Consumer Behavior783 cited
  • 1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments707 cited
  • 1985Social Values and Social Change: Adaptation to Life in America.707 cited
  • 1986Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)707 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 1974On the Design of Choice Experiments Involving Multifactor Alternatives

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423 cited
  • 1985Alternative measurement approaches to consumer values: The list of values and the rokeach value survey417 cited
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    • 2009Cultural impacts on knowledge management and learning in project‐based firms42 cited
    • 2021Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values39 cited
    • 2010The Impact of Diversity Seeking and Volunteer Orientation on Desire for Alternative Spring Break Programs20 cited