SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Brand Name Development Process
4 references·7 citing·37 second hop
The Brand Name Development Process (1988)The Brand Name Development ProcessThe Strategic and Operational Planning of Marketing (1987)The Strategic and Operational…New Products Management (1987)New Products ManagementTrademark Strategy (1986)Trademark StrategyProduct policy : concepts, methods, and strategy (1982)Product policy : concepts, me…Developing a decision model for brand naming using Delphi method and analytic hierarchy process (2013)Developing a decision model f…Entrepreneurs and trade names: evidence from the United Arab Emirates (2010)Entrepreneurs and trade names…Naming Products in China: Local or Foreign Branding (2002)Naming Products in China: Loc…Chinese Brand Naming: From General Principles to Specific Rules (1997)Chinese Brand Naming: From Ge…Comparative Product Testing for Own‐label Marketing (1994)Comparative Product Testing f…Localization in International Branding (1990)Localization in International…Alternative Naming Strategies: Family versus Individual Brand Names (1989)Alternative Naming Strategies…A Grammar of Spoken Chinese (1972)Mandarin Chinese: A Functional Reference Grammar (1987)Consumer Evaluations of Brand Extensions (1990)Wine Brand Naming in China (2003)Luck of the Draw: Creating Chinese Brand Names (2008)The Analytic Hierarchy Process (1985)How to make a decision: The analytic hierarchy process (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Influence of Beer Brand Identification on Taste Perception (1964)Factors Affecting Consumers' Choice between Manufacturer Brands and Retailer Own Labels (1978)THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS (1992)Retail influence on food technology and innovation (1995)COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society (2021)The role of theories in conceptual coherence. (1985)Dimensions of Consumer Expertise (1987)Marketing Management: Analysis, Planning and Control (1973)A Name to Compare With A Discussion of the Naming of New Brands (1977)European Journal of Marketing (1993)The Business Environment in Hong Kong (1981)Global perspectives in marketing (1986)Strategic Brand Concept-Image Management (1986)China’s brands, China’s brand development strategies and corporate brand communications in China (2015)Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing (2015)The Rational Basis of Trademark Protection (1927)Marketing Theory with a Strategic Orientation (1983)Trademark Strategy Revisited (1991)Consumer brand confusion: A conceptual framework (1992)The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names (1993)Ten risks in marketing high-technology products (1991)Managerial judgement in strategic marketing: (1995)Marketing and company performance of Chinese small firms in Hong Kong (2000)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)Understanding innovation (2018)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Pioneering Versus Incremental Innovation: Review and Research Propositions (1994)Product Quality: Impact of Interdepartmental Interactions (1997)
this work references cited by second hop

References

  • 1987New Products Management730 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1986Trademark Strategy86 cited
  • 1987The Strategic and Operational Planning of Marketing47 cited

Cited by

  • 1990Localization in International Branding42 cited
  • 2013Developing a decision model for brand naming using Delphi method and analytic hierarchy process38 cited
  • 1997Chinese Brand Naming: From General Principles to Specific Rules34 cited
  • 1994Comparative Product Testing for Own‐label Marketing22 cited
  • 1989Alternative Naming Strategies: Family versus Individual Brand Names12 cited
  • 2002Naming Products in China: Local or Foreign Branding10 cited
  • 2010Entrepreneurs and trade names: evidence from the United Arab Emirates9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work