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The CEO Spokesperson in Consumer Advertising
7 references·2 citing·34 second hop
The CEO Spokesperson in Consumer Advertising (1981)The CEO Spokesperson in Consumer Advertis…Black Model Appearance and Product Evaluations (1979)Black Model Appearance and Pr…1979 educators' conference proceedings (1979)1979 educators' conference pr…Current issues and research in advertising (1978)Current issues and research i…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION (1977)THE EFFECTS OF ENDORSEMENTS O…Contemporary marketing thought : 1977 educator's proceedings (1977)Contemporary marketing though…Effects of human models on perceived product quality. (1973)Effects of human models on pe…How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions (2021)How Does the CEO’s Influence …Authenticity and the textual persona: postmodern paradoxes in advertising narrative (1994)Authenticity and the textual …Speech Acts (1969)Speech Acts: An Essay in the Philosophy of Language (1969)How To Do Things With Words (1975)Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Brand authenticity: An integrative framework and measurement scale (2014)A Model for Predictive Measurements of Advertising Effectiveness (1961)Consumer Rankings of Risk Reduction Methods (1971)Fundamental Concepts in the Design of Experiments (1974)Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes (1999)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The effectiveness of celebrity endorsements: a meta-analysis (2016)The Female Role in Advertisements: Some Experimental Evidence (1977)The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers (2012)Targeted marketing and African American millennial consumers (2013)Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin (2016)From Acts To Dispositions The Attribution Process In Person Perception (1965)What is beautiful is good. (1972)The processes of causal attribution. (1973)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Social Cognitive Theory of Mass Communication (2001)Developing Buyer-Seller Relationships (1987)Models of Consumer Satisfaction Formation: An Extension (1988)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)A Structural Equation Investigation of the Pay Satisfaction-Valence Relationship among Salespeople (1982)A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages (1992)The Elaboration Likelihood Model of Persuasion (1986)How Advertising Works: What Do We Really Know? (1999)
this work references cited by second hop

References

  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,061 cited
  • 1978Current issues and research in advertising954 cited
  • 19791979 educators' conference proceedings246 cited
  • 1973Effects of human models on perceived product quality.155 cited
  • 1977THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION53 cited
  • 1977Contemporary marketing thought : 1977 educator's proceedings40 cited
  • 1979Black Model Appearance and Product Evaluations28 cited

Cited by

  • 1994Authenticity and the textual persona: postmodern paradoxes in advertising narrative161 cited
  • 2021How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions6 cited

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