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Aufbau eines ganzheitlichen Kommunikationsperformance-Measurement
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References

  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 2006Are brands forever? How brand knowledge and relationships affect current and future purchases861 cited
  • 2019Konsumentenverhalten784 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 2006Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding520 cited
  • 2006Advertising, Research and Development, and Systematic Risk of the Firm460 cited
  • 2015Strategie und Technik der Werbung360 cited
  • 1986Marktforschung : Methodische Grundlagen und praktische Anwendung349 cited
  • 2005Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital107 cited
  • 1994A framework for the study of hypertext107 cited
  • 1990Kognitive Strukturen in der Konsumforschung87 cited
  • 1993Handbuch Marketing-Kommunikation70 cited
  • 2000Markt- und Werbepsychologie67 cited
  • 2017Marketing65 cited
  • 2002Markt- und Werbepsychologie

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