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Durchsetzung einer Integrierten Markenkommunikation

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References

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2001Aufbau starker Marken durch integrierte Kommunikation42 cited

Cited by

2009Planung einer Integrierten Kommunikation12 cited
2016Strategische Planung und Umsetzung einer Integrierten Kommunikation: Die Anbieterperspektive11 cited

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