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Business-to-Business-Markenforschung
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Business-to-Business-Markenforschung (2007)Business-to-Business-MarkenforschungStrategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler (2006)Forschungsmethoden und Evalua…The power of emotion: Brand communication in business-to-business markets (2004)The power of emotion: Brand c…Brand equity in the business-to-business market (2003)Brand equity in the business-…Forschungsmethoden und Evaluation (2002)Forschungsmethoden und Evalua…Branding importance in business-to-business markets (2002)Branding importance in busine…The Value Relevance of Brand Attitude in High-Technology Markets (2001)The Value Relevance of Brand …Brand Values Related to Industrial Products (2001)Brand Values Related to Indus…Business Market Management: : Understanding, Creating, and Delivering Value (1999)Business Market Management: :…An exploration of branding in industrial markets (1997)An exploration of branding in…Statistical Methods for Meta-Analysis (1988)Statistical Methods for Meta-…Meta-Analysis: Quantitative Methods for Research Synthesis (1987)Meta-Analysis: Quantitative M…Advances in Consumer Research (1983)Advances in Consumer ResearchMeta-analysis in social research (1982)Meta-analysis in social resea…Difference in Attribute Importance for Different Industrial Products (1974)Difference in Attribute Impor…Die Betriebswirtschaft (1953)Die BetriebswirtschaftConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Building Strong Brands (1995)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Gütekriterien qualitativer Forschung (2010)Do team processes really have an effect on clinical performance? A systematic literature review (2013)Stakeholder analysis combined with social network analysis provides fine-grained insights into water infrastructure planning processes (2013)Socioeconomic Status and Academic Achievement: A Meta-Analytic Review of Research (2005)A meta-analytic test of intergroup contact theory. (2006)Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs (2013)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)Value Creation in Buyer–Seller Relationships (2001)Customer perceived value: a substitute for satisfaction in business markets? (2002)The Resource-Based View: A Review and Assessment of Its Critiques (2009)Meta-analysis in clinical trials (1986)Meta-analysis of Observational Studies in Epidemiology A Proposal for Reporting (2000)Conducting Meta-Analyses in R with the metafor Package (2010)Effect Sizes for Interpreting Changes in Health Status (1989)Parental Involvement and Students' Academic Achievement: A Meta-Analysis (2001)Life satisfaction decreases during adolescence (2007)Career transitions and career success in the ‘new’ career era (2011)„Langsam vermisse ich die Schule ...“ (2020)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

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  • 2004The power of emotion: Brand communication in business-to-business markets355 cited
  • 1974Difference in Attribute Importance for Different Industrial Products

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