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Kundenzeitschriften: Camouflage, Kuckucksei oder kompetente Information?

11 references·3 citing·26 second hop

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References

2010Strategic management a stakeholder approach24,023 cited
2013Excellence in Public Relations and Communication Management1,181 cited
1993Excellence in public relations and communication management1,144 cited
1992Theorie der Public Relations305 cited
1992Theorie der Public Relations : ein Entwurf154 cited
1991Öffentlichkeitsarbeit oder Journalismus?151 cited
1989Management der Umweltbeziehungen147 cited
2000Public Relations — Organisation und Profession143 cited
1989Management der Umweltbeziehungen : öffentliche Auseinandersetzungen als Herausforderung101 cited
2020Marketing-Kommunikation39 cited
2000Aufmerksamkeit und Geld, schenken und zahlen19 cited

Cited by

2007Corporate Publishing: Publikationen für Kunden und Multiplikatoren11 cited
2020Customer Magazines as Hybrids of Journalism and PR9 cited
2017News Selection Within Customer Magazines8 cited

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