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What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMEs
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What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMEs (2011)What is the role of marketing capability …Market orientation and marketing management of traditional food producers in the EU (2012)Market orientation and market…European traditional food producers and marketing capabilities: An application of the marketing management process (2009)European traditional food pro…Size, strategic, and market orientation affects on innovation (2007)Size, strategic, and market o…Marketing Resources and Firm Performance Among SMEs (2006)Marketing Resources and Firm …The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale (2005)The Effect of a Market Orient…Marketing quality food products – A comparison of two SME marketing networks (2004)Marketing quality food produc…Market orientation and the craftsperson (2003)Market orientation and the cr…Issues which Impact upon Marketing in the Small Firm (2003)Issues which Impact upon Mark…Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters (2002)Resources and capabilities dr…SME marketing in practice (2001)SME marketing in practiceEntrepreneurship and Marketing Strategy: The SME under Globalization (2000)Entrepreneurship and Marketin…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)Some Exploratory Models for A…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany (2018)Facts or gut feelings: analys…Can Strategic Capabilities Affect Performance? Application of RBV to Small Food Businesses (2015)Can Strategic Capabilities Af…The Entrepreneur ship Paradigm (I): A Philosophical Look at Its Research Methodologies (1989)Resource Cooptation Via Social Contracting: Resource Acquisition Strategies for New Ventures (1990)Predicting the cost of environmental management system adoption: the role of capabilities, resources and ownership structure (2006)Innovative marketing in SMEs (2009)Entrepreneurial marketing in small businesses: A conceptual exploration (2011)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Assessing resources, logistics service capabilities, innovation capabilities and the performance of container shipping services in Taiwan (2009)National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance (2011)Revisiting the role of the environment in the capabilities–financial performance relationship: A meta‐analysis (2015)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Competitive Advantage of Nations (1991)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)The resource-based view and international business (2001)The phenomenon of early internationalizing firms: what do we know after a decade (1993–2003) of scientific inquiry? 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(1996)The impact of employee satisfaction on quality and profitability in high‐contact service industries (2008)SME brand building and management: an exploratory study (2010)Contextualizing small business resilience during the COVID-19 pandemic: evidence from small business owner-managers (2022)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
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  • 2005The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale390 cited
  • 2007Size, strategic, and market orientation affects on innovation354 cited
  • 2002Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters295 cited
  • 2003Issues which Impact upon Marketing in the Small Firm224 cited
  • 1990Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)213 cited
  • 2006Marketing Resources and Firm Performance Among SMEs128 cited
  • 2012Market orientation and marketing management of traditional food producers in the EU83 cited
  • 2003Market orientation and the craftsperson43 cited
  • 2004Marketing quality food products – A comparison of two SME marketing networks

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41 cited
  • 2009European traditional food producers and marketing capabilities: An application of the marketing management process19 cited
  • Cited by

    • 2015Can Strategic Capabilities Affect Performance? Application of RBV to Small Food Businesses27 cited
    • 2018Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany10 cited