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Le système logistique, facteur-clé du succés des cybermarchés
3 references·1 citing·18 second hop
Le système logistique, facteur-clé du succés des cybermarchés (2005)Le système logistique, facteur-clé du suc…Logistics and Supply Chain Management (2021)Logistics and Supply Chain Ma…The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…E‐commerce: exploring the critical success factors (2012)E‐commerce: exploring the cri…Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Basics of Qualitative Research (1992)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Retail digitalization: Implications for physical stores (2017)Consumer values, fashion consciousness and behavioural intentions in the online fashion retail sector (2018)Modelling near-real-time order arrival demand in e-commerce context: a machine learning predictive methodology (2020)The Concept of the Marketing Mix (1964)A Generic Concept of Marketing (1972)Advertising and Promotion Management (1987)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)A Framework for Conceptual Contributions in Marketing (2011)DEFINING SUPPLY CHAIN MANAGEMENT (2001)Building the Resilient Supply Chain (2004)Perspectives in supply chain risk management (2006)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)
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References

  • 2021Logistics and Supply Chain Management2,105 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1992The 4P Classification of the Marketing Mix Revisited447 cited

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  • 2012E‐commerce: exploring the critical success factors138 cited

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