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The efficiency of integrated sponsorship advertising
16 references·1 citing·40 second hop
The efficiency of integrated sponsorship advertising (2005)The efficiency of integrated sponsorship …The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Sponsorship and advertising: A comparison of consumer perceptions (2001)Sponsorship and advertising: …Market prominence biases in sponsor identification: Processes and consequentiality (2001)Market prominence biases in s…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Relatedness, Prominence, and Constructive Sponsor Identification (1999)Relatedness, Prominence, and …Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes (1999)Brand Endorsement, Popularity…An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas (1999)An investigation of match-up …Attitudinal constructs towards sponsorship (1997)Attitudinal constructs toward…Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Sponsorship and the Image of the Sponsor (1991)Sponsorship and the Image of …Consumer behavior in marketing strategy (1989)Consumer behavior in marketin…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Sponsorship leveraged packaging: An exploratory study in FMCG (2010)Sponsorship leveraged packagi…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Advances in Consumer Research (2025)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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(1956)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The use of partial least squares path modeling in international marketing (2009)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)A Parsimonious Estimating Technique for Interaction and Quadratic Latent Variables (1995)A Corporate Social Performance–Corporate Financial Performance Behavioral Model for Consumers (2006)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Corporate image and corporate reputation in customers’ retention decisions in services (2001)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)
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References

  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 1989Consumer behavior in marketing strategy341 cited
  • 1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited
  • 1999Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes317 cited
  • 1991Sponsorship and the Image of the Sponsor312 cited
  • 1997Attitudinal constructs towards sponsorship181 cited
  • 2001Market prominence biases in sponsor identification: Processes and consequentiality179 cited

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2001
Sponsorship and advertising: A comparison of consumer perceptions
179 cited
  • 1999Relatedness, Prominence, and Constructive Sponsor Identification149 cited
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    • 2010Sponsorship leveraged packaging: An exploratory study in FMCG10 cited