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Segmenting and Targeting Your Market: Strategies and Limitations

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References

1991Managing Brand Equity3,818 cited
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1990Double Jeopardy Revisited609 cited
2006Developing an Effective Customer Loyalty Program238 cited
1996Market segmentation for competitive brands120 cited
1999Criteria guiding segmentation implementation: reviewing the evidence90 cited
1980Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria50 cited

Cited by

2017The Niche Marketing Strategy Constructs (Elements) and Its Characteristics - A Review of the Relevant Literature14 cited
2017CUSTOMER SUPER-PROFILING DEMONSTRATOR TO ENABLE EFFICIENT TARGETING IN MARKETING CAMPAIGNS12 cited

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