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The Effect of Product Sampling on Product Trial, Purchase and Conversion

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References

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1965An experimental analysis of self-persuasion619 cited
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1982Information Response Models: An Integrated Approach407 cited
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1988The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes217 cited
1980A Behavior Modification Perspective on Marketing200 cited
1976The Effects of Trial and Incentives on Repeat Purchase Behavior166 cited
1983Consumer Choice66 cited

Cited by

2017An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective25 cited
2020Experience Effect in the Impact of Free Trial Promotions19 cited
1995The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence19 cited
2009Influences on free samples usage within the luxury cosmetic market17 cited
2006An Experimental and Analytical Study of On-Line Digital Music Sampling Strategies17 cited

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1995An Empirical Test of Product Sampling and Couponing16 cited

2017Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time15 cited

2013Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to Free-Product Samples13 cited

2023To neglect or to consider? Opportunity cost consideration during product sampling can accelerate satiation1 cited