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Mass Customisation of Services: Benefits and Challenges of Configurable Services
16 references·0 citing·46 second hop
Mass Customisation of Services: Benefits and Challenges of Configurable Services (2005)Mass Customisation of Services: Benefits …Whither Services Marketing? (2004)Whither Services Marketing?Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market (2004)Value Creation by Toolkits fo…The Four Service Marketing Myths (2004)The Four Service Marketing My…Service Management: Operations, Strategy, Information Technology (2003)Service Management: Operation…The Limits of Mass Customization (2001)The Limits of Mass Customizat…Mass customization: Literature review and research directions (2001)Mass customization: Literatur…Customerization: The next revolution in mass customization (2001)Customerization: The next rev…Service Management and Marketing: A Customer Relationship Management Approach (2000)Service Management and Market…Mass customization: The new frontier in business competition (1999)Mass customization: The new f…Variety for sale: Mass customization or mass confusion? (1998)Variety for sale: Mass custom…Product configuration frameworks-a survey (1998)Product configuration framewo…Mass customization: Implementing the emerging paradigm for competitive advantage (1995)Mass customization: Implement…Capturing the value of supplementary services (1995)Capturing the value of supple…Making mass customization work (1993)Making mass customization workProblems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Principles of Marketing (1972)Principles of MarketingJudgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Dimensions of Consumer Expertise (1987)Making choices impairs subsequent self-control: A limited-resource account of decision making, self-regulation, and active initiative. (2008)Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010)Choice overload: A conceptual review and meta‐analysis (2014)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Zero Quality Control: Source Inspection and the Poka-Yoke System (1986)The machine that changed the world (1992)Enterprise modeling and integration : principles and applications (1996)Responsive supply chain: A competitive strategy in a networked economy☆ (2007)The mass customization decade: An updated review of the literature (2012)The Fourth Industrial Revolution (Industry 4.0): A Social Innovation Perspective (2017)The Structure of Scientific Revolutions (1963)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Adopting a service logic for marketing (2006)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)From goods to service(s): Divergences and convergences of logics (2008)The Discovery of Grounded Theory (2017)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Personal Knowledge: Towards a Post-Critical Philosophy (1959)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)Business Models and Technological Innovation (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Marketing management: analysis. planning. implementation and control (2000)Evolving to a New Dominant Logic for Marketing (2003)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)The relationship marketing process: communication, interaction, dialogue, value (2004)Re-conceptualizing Information System Success: The IS-Impact Measurement Model (2008)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)The role of product architecture in the manufacturing firm (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Technology Infusion in Service Encounters (2000)Customer satisfaction and its measurement in hospitality enterprises (1999)Service quality, customer satisfaction, and behavioral intentions in the service factory (2006)The evolution of the intellectual structure of operations management—1980–2006: A citation/co‐citation analysis (2008)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1972Principles of Marketing5,587 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 2001Mass customization: Literature review and research directions1,311 cited
  • 2004Whither Services Marketing?1,242 cited
  • 2003Service Management: Operations, Strategy, Information Technology1,083 cited
  • 1998Variety for sale: Mass customization or mass confusion?896 cited
  • 2004Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market792 cited
  • 1995Capturing the value of supplementary services770 cited
  • 1993Making mass customization work748 cited
  • 2001Customerization: The next revolution in mass customization630 cited
  • 1995Mass customization: Implementing the emerging paradigm for competitive advantage615 cited
  • 2001The Limits of Mass Customization474 cited
  • 1998Product configuration frameworks-a survey

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