SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice
16 references·8 citing·46 second hop
Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice (2015)Alliteration Alters: Phonetic Overlap in …Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …Computing the Meanings of Words in Reading: Cooperative Division of Labor Between Visual and Phonological Processes. (2004)Computing the Meanings of Wor…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Toward a strong phonological theory of visual word recognition: True issues and false trails. (1998)Toward a strong phonological …The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)The Roles of Price, Performan…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…A ROWS is a ROSE: Spelling, sound, and reading (1987)A ROWS is a ROSE: Spelling, s…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Atypical entrepreneurs in the venture idea elaboration phase (2024)Atypical entrepreneurs in the…Device‐mediated customer behaviour on the internet: A systematic literature review (2023)Device‐mediated customer beha…“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names (2023)“Choozing” the Best Spelling:…The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission (2020)The impact of the sonic logo’…Titling Practices and Their Implications in Communication Research 1970-2010: Cutesy Cues Carry Citation Consequences (2019)Titling Practices and Their I…The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset (2019)The presence of copycat priva…The Negative Effect of Product Image Inconsistency on Product Overviews During the Online Product Search (2019)The Negative Effect of Produc…How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise (2018)How Evaluations of Multiple P…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)On the Evaluation of Structural Equation Models (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An examination of the determinants of customer loyalty in mobile commerce contexts (2005)Perceived value of the purchase of a tourism product (2005)Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)The organization of behavior. (1950)Statistical Learning by 8-Month-Old Infants (1996)Eye movements in reading and information processing: 20 years of research. (1998)Semantic feature production norms for a large set of living and nonliving things (2005)What's meaning got to do with it: The role of vocabulary in word reading and reading comprehension. (2006)On the Anglocentricities of current reading research and practice: The perils of overreliance on an "outlier" orthography. (2008)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Theory of Social Comparison Processes (1954)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1975)The Dunning–Kruger Effect (2011)Misinformation and Its Correction (2012)Self-Regulated Learning: Beliefs, Techniques, and Illusions (2012)When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Prior exposure increases perceived accuracy of fake news. (2018)Who falls for fake news? The roles of bullshit receptivity, overclaiming, familiarity, and analytic thinking (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Customer value: The next source for competitive advantage (1997)Managing Brands in the Social Media Environment (2013)Choice overload: A conceptual review and meta‐analysis (2014)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)
this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 2004Computing the Meanings of Words in Reading: Cooperative Division of Labor Between Visual and Phonological Processes.1,137 cited
  • 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
  • 1987A ROWS is a ROSE: Spelling, sound, and reading867 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1998Toward a strong phonological theory of visual word recognition: True issues and false trails.695 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • Cited by

    • 2018How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise38 cited
    • 2020The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission36 cited
    • 2023Device‐mediated customer behaviour on the internet: A systematic literature review32 cited
    • 2019Titling Practices and Their Implications in Communication Research 1970-2010: Cutesy Cues Carry Citation Consequences23 cited
    • 2023“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names23 cited
    • 2019The Negative Effect of Product Image Inconsistency on Product Overviews During the Online Product Search15 cited
    • 2019The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset15 cited
    • 2024Atypical entrepreneurs in the venture idea elaboration phase11 cited