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Game on: Engaging customers and employees through gamification

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References

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2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
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1997The Truth about Burnout: How Organizations Cause Personal Stress and What to Do about It2,003 cited
2011Exploring customer brand engagement: definition and themes1,335 cited
2015Is it all a game? Understanding the principles of gamification837 cited
1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited

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2021Past, present, and future of customer engagement505 cited
2020Does gamification affect brand engagement and equity? A study in online brand communities415 cited
2017A qualitative investigation of student perceptions of game elements in a gamified course228 cited
2019Serious Games and Gamification in the Corporate Training Environment: a Literature Review

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221 cited

2020Uncovering the dark side of gamification at work: Impacts on engagement and well-being176 cited

2021Application of the Educational Game to Enhance Student Learning154 cited

2017Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore141 cited

2019Main gamification concepts: A systematic mapping study137 cited

2019Experiences that matter? The motivational experiences and business outcomes of gamified services135 cited

2021Psychological interventions of virtual gamification within academic intrinsic motivation: A systematic review129 cited

2020Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements125 cited

2018Developing a gamified mobile application to encourage sustainable energy use in the office121 cited

2021Game on! How gamified loyalty programs boost customer engagement value117 cited

2018Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities113 cited

2023Game on! A state-of-the-art overview of doing business with gamification113 cited

2017The Ethics of Gamification in a Marketing Context105 cited