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Recall of Brand Placements in Computer/Video Games

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References

1999Experiential Marketing2,989 cited
1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited

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2006Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?249 cited

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2007The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior243 cited

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