References

No references inside the corpus for this window.

Cited by

• 2004Relational network brands: Towards a conceptual model of place brands712 cited
• 2011Stakeholder marketing: a definition and conceptual framework255 cited
• 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
• 2007Marketing's Evolving Identity: Defining Our Future186 cited
• 2009The political brand: A consumer perspective168 cited
• 1984The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification153 cited
• 2005Image formation, information sources and an iconic Australian tourist destination152 cited
• 2013Marketing design elements of mobile fashion retail apps148 cited
• 2010Place branding research: A cross-disciplinary agenda and the views of practitioners143 cited
• 2007The effect of Internet general privacy concern on customer behavior139 cited
• 2007The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society112 cited
• 2012What is a brand? A Perspective on Brand Meaning110 cited
• 1997The chasm between managers' and consumers' views of brands: the experts' perspectives94 cited
• 2009