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Cultural values and personal selling
16 references·9 citing·40 second hop
Cultural values and personal selling (1998)Cultural values and personal sellingMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Small town shopping decline: dependence and inconvenience for the disadvanged (1995)Small town shopping decline: …Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…The proceedings of the 1994 conference of the American Academy of Advertising (1994)The proceedings of the 1994 c…Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials (1992)Culture and Advertising Execu…Cultural roots of economic performance: A research noteA (1991)Cultural roots of economic pe…The Costly Bargain of Trade Promotion (1990)The Costly Bargain of Trade P…Cross-Cultural Advertising (1989)Cross-Cultural AdvertisingToward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Toward a Theory of Marketing …Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Toward a Theory of Marketing …Advertising: Looking Glass or Molder of the Masses? (1987)Advertising: Looking Glass or…Advertising and Promotion Management (1987)Advertising and Promotion Man…Cultural dimensions in management and planning (1984)Cultural dimensions in manage…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Cross-Cultural Research Methods (1980)Cross-Cultural Research Metho…Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Why Advertising and Promotion…What personal selling and sales management recommendations from developed markets are relevant in emerging markets? (2016)What personal selling and sal…Sales promotion in Asia: successful strategies for Singapore and Malaysia (2013)Sales promotion in Asia: succ…The influence of emotions displayed and personal selling on customer behaviour intention (2011)The influence of emotions dis…Consumer Adoption Intentions Toward the Internet in China (2011)Consumer Adoption Intentions …The Effects of Cultural Values in Word-of-Mouth Communication (2009)The Effects of Cultural Value…Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers (2005)Primary influences of environ…Critical success factors in the personal selling process (2004)Critical success factors in t…Consumer Susceptibility to Salesperson Influence in Korean Department Stores (2004)Consumer Susceptibility to Sa…Purchasing decision behaviour by Chinese supermarkets (2001)Purchasing decision behaviour…Culture's Consequences: International Differences in Work-Related Values (1981)Towards a Theory of Cultural Influence on the Development of Accounting Systems Internationally (1988)Motivation and Personality (1997)Internal organisational factors influencing corporate social and ethical reporting (2002)Experiential Knowledge and Cost in the Internationalization Process (2015)The Handbook of Social Psychology (1969)Back-Translation for Cross-Cultural Research (1970)Toward a cognitive social learning reconceptualization of personality. (1973)Relation of sample size to the stability of component patterns. (1988)Cross-cultural adaptation of health-related quality of life measures: Literature review and proposed guidelines (1993)Methods and Data Analysis for Cross-Cultural Research (2021)The Competitive Advantage of Nations (1990)The Competitive Advantage of Nations (1991)ROLE CONFLICT, AMBIGUITY, AND OVERLOAD: A 21-NATION STUDY. (1995)Taking Stock in Our Progress on Individualism-Collectivism: 100 Years of Solidarity and Community (1998)A Critique of Hofstede’s Fifth National Culture Dimension (2003)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)A Conceptual Framework for the Design of Organizational Control Mechanisms (1979)Markets, Bureaucracies, and Clans (1980)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)Market Orientation and the Learning Organization (1995)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Perceived value: a critical examination of definitions, concepts and measures for the service industry (2011)Digital manufacturing-driven transformations of service supply chains for complex products (2014)Building, measuring, and profiting from customer loyalty (2015)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The weirdest people in the world? (2010)Factors for Success in Customer Relationship Management (CRM) Systems (2002)The naked truth of celebrity endorsement (2003)A study of factors that contribute to online review helpfulness (2015)The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance (1997)Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees (2000)Customer Knowledge Development: Antecedents and Impact on New Product Performance (2004)
this work references cited by second hop

References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1980Cross-Cultural Research Methods2,067 cited
  • 1984Cultural dimensions in management and planning1,473 cited
  • 1987Advertising and Promotion Management868 cited
  • 1988Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences764 cited
  • 1991Cultural roots of economic performance: A research noteA517 cited
  • 1988Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences382 cited
  • 1995Small town shopping decline: dependence and inconvenience for the disadvanged312 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited
  • 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses127 cited
  • 1990The Costly Bargain of Trade Promotion121 cited
  • 1989Cross-Cultural Advertising102 cited
  • 1992Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials100 cited
  • 1994The proceedings of the 1994 conference of the American Academy of Advertising

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72 cited
  • 1987Advertising: Looking Glass or Molder of the Masses?56 cited
  • Cited by

    • 2009The Effects of Cultural Values in Word-of-Mouth Communication188 cited
    • 2004Critical success factors in the personal selling process47 cited
    • 2011The influence of emotions displayed and personal selling on customer behaviour intention30 cited
    • 2005Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers28 cited
    • 2013Sales promotion in Asia: successful strategies for Singapore and Malaysia28 cited
    • 2016What personal selling and sales management recommendations from developed markets are relevant in emerging markets?25 cited
    • 2001Purchasing decision behaviour by Chinese supermarkets22 cited
    • 2004Consumer Susceptibility to Salesperson Influence in Korean Department Stores16 cited
    • 2011Consumer Adoption Intentions Toward the Internet in China13 cited