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Business‐to‐business marketing
11 references·16 citing·35 second hop
Business‐to‐business marketing (2004)Business‐to‐business marketingManaging Business Relationships (2017)Managing Business Relationshi…Internal Marketing: Tools and Concepts for Customer-Focused Management (2002)Internal Marketing: Tools and…The IMP Perspective: Assets and Liabilities of Business Relationships (2000)The IMP Perspective: Assets a…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…New Public Sector Marketing (1997)New Public Sector MarketingInteraction, relationships and networks in business markets: an evolving perspective (1996)Interaction, relationships an…Questionnaire Design, Interviewing and Attitude Measurement (1993)Questionnaire Design, Intervi…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Influence tactics in buyer — seller processes (1976)Influence tactics in buyer — …Principles of Marketing (1972)Principles of MarketingBusiness-to-business marketing research: Assessing readability and discussing relevance to practitioners (2020)Business-to-business marketin…What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice (2018)What will business-to-busines…Improving relevance in B2B research: analysis and recommendations (2014)Improving relevance in B2B re…Challenges for B2B research relevance: a top executive perspective (2014)Challenges for B2B research r…Value and risk in business-to-business e-banking (2011)Value and risk in business-to…Marketing Dynamic Simulation Modelling in High Tech Laboratories (2011)Marketing Dynamic Simulation …Contracts as a facilitator of resource evolution (2011)Contracts as a facilitator of…The reluctance of construction purchasers towards project partnering (2010)The reluctance of constructio…Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises (2009)Business-to-Business e-commer…Business-to-Business-Markenforschung (2007)Business-to-Business-Markenfo…Business-to-Business Marketing Textbooks: A Comparative Review (2007)Business-to-Business Marketin…Narrowing the skills gap for marketers of the future (2006)Narrowing the skills gap for …Marketing education: constructing the future (2006)Marketing education: construc…Integrating Marketing Intelligence Sources -Reconsidering the Role of the Salesforce (2006)Integrating Marketing Intelli…Co-development as a marketing strategy in the construction industry (2006)Co-development as a marketing…ERP Marketing and Italian SMEs (2005)ERP Marketing and Italian SMEsThe Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Transaction-Cost Economics: The Governance of Contractual Relations (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Cooperation and competition in relationships between competitors in business networks (1999)On cooperating: firms, relations and networks (2002)Network management in the era of ecosystems: Systematic review and management framework (2017)Marketing Management: Analysis, Planning and Control (1973)Industrial marketing: An organizational problem? (1975)What does value mean in business‐to‐business professional services? (1997)Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services (2000)The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness (2017)How should companies interact in business networks? (2002)The construction industry as a loosely coupled system: implications for productivity and innovation (2002)Risk in supply networks (2003)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Collecting data using a semi‐structured interview: a discussion paper (1994)Survey research in operations management: a process‐based perspective (2002)Selecting, designing, and developing your questionnaire (2004)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)The political embeddedness of international business networks (2004)Enhancing Customer-Needs–Driven CRM Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence (2005)Institutions and business networks: A comparative analysis of the Chinese, Russian, and West European markets (2007)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Internal marketing impact on business performance in a retail context (2009)Internal marketing, organisational culture, job satisfaction, and organisational performance in non-life insurance (2009)Take This Job and Shove It: Examining the Influence of Role Stressors and Emotional Exhaustion on Organizational Commitment and Identification in Professional Truck Drivers (2013)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1993Questionnaire Design, Interviewing and Attitude Measurement4,974 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2017Managing Business Relationships1,307 cited
  • 1989Marketing Concepts and Strategies588 cited
  • 1996Interaction, relationships and networks in business markets: an evolving perspective579 cited
  • 2002Internal Marketing: Tools and Concepts for Customer-Focused Management184 cited
  • 1976Influence tactics in buyer — seller processes174 cited
  • 2000The IMP Perspective: Assets and Liabilities of Business Relationships141 cited
  • 1997New Public Sector Marketing49 cited

Cited by

  • 2006Co-development as a marketing strategy in the construction industry100 cited
  • 2011Value and risk in business-to-business e-banking63 cited
  • 2005ERP Marketing and Italian SMEs59 cited
  • 2018What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice57 cited
  • 2010

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The reluctance of construction purchasers towards project partnering
46 cited
  • 2006Integrating Marketing Intelligence Sources -Reconsidering the Role of the Salesforce44 cited
  • 2006Narrowing the skills gap for marketers of the future43 cited
  • 2014Improving relevance in B2B research: analysis and recommendations35 cited
  • 2011Marketing Dynamic Simulation Modelling in High Tech Laboratories31 cited
  • 2007Business-to-Business Marketing Textbooks: A Comparative Review28 cited
  • 2020Business-to-business marketing research: Assessing readability and discussing relevance to practitioners24 cited
  • 2007Business-to-Business-Markenforschung12 cited
  • 2011Contracts as a facilitator of resource evolution12 cited
  • 2014Challenges for B2B research relevance: a top executive perspective11 cited
  • 2009Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises10 cited
  • 2006Marketing education: constructing the future7 cited