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What If the Energizer Bunny Were Female? Importance of Gender in Perceptions of Advertising Spokes-Character Effectiveness
16 references·1 citing·41 second hop
What If the Energizer Bunny Were Female? Importance of Gender in Perceptions of Advertising Spokes-Character Effectiveness (2001)What If the Energizer Bunny Were Female? …Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis (1998)Gender Stereotypes in Adverti…Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising (1996)Observations: Elves Make Good…Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s (1996)Gender displaying television …Sex role messages in television commercials: An update (1989)Sex role messages in televisi…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…Sex stereotyping in advertising (1983)Sex stereotyping in advertisi…Subtle Sex-Role Cues in Children's Commercials (1979)Subtle Sex-Role Cues in Child…Women as TV Experts: The Voice of Authority? (1978)Women as TV Experts: The Voic…Update: Sex-Role Messages in TV Commercials (1978)Update: Sex-Role Messages in …Social Learning Theory. (1978)Social Learning Theory.Television and Sex‐Role Stereotyping1 (1976)Television and Sex‐Role Stere…Women in TV Commercials (1974)Women in TV CommercialsSex role stereotyping in children's television programs. (1974)Sex role stereotyping in chil…The image of women in network TV commercials (1972)The image of women in network…Television: Its Impact on School Children (1951)Television: Its Impact on Sch…The role of gender-identity congruity in cross-gender endorsement in the context of live streaming (2024)The role of gender-identity c…Social learning and personality development (1963)A cognitive-development analysis of children's sex-role concepts and attitudes (1966)Women and Madness (1972)Awareness and expression of sex stereotypes in young children. (1975)Sex Role Stereotypes: Developmental Aspects and Early Intervention (1976)Young Children's Attention to "Sesame Street" (1976)Hearth and Home: Images of Women in the Mass Media (1979)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Uses of Sex Appeals in Prime-Time Television Commercials (1998)The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000 (2010)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Mediation: The Role of Significant Others (1980)Television viewing and the learning of sex-role stereotypes (1980)Feminist theories and media studies (1987)The Portrayal of Men and Women in American Television Commercials (1975)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)Content Analysis: An Introduction to its Methodology. (1984)Basic Content Analysis (1990)The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements (1999)Interrelationships of Role Conflict, Role Ambiguity, and Work–Family Conflict with Different Facets of Job Satisfaction and the Moderating Effects of Gender (2003)Bashful Boys and Coy Girls: A Review of Gender Differences in Childhood Shyness (2013)Content Analysis: An Introduction to Its Methodology (2019)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)Self-efficacy mechanism in human agency. (1982)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)A meta-analysis of humor in advertising (2008)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Some Effects of Violent and Nonviolent Movies on the Behavior of Juvenile Delinquents (1977)Television and Families: What Do Young Children Watch with Their Parents? (1991)Seven Fears and the Science of How Mobile Technologies May Be Influencing Adolescents in the Digital Age (2015)Sex Role Portrayals in Advertising (1977)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)Asian-Americans: Television Advertising and the “Model Minority” Stereotype (1997)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)
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References

  • 1978Social Learning Theory.25,426 cited
  • 1983Sex stereotyping in advertising330 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1998Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis223 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 1974Sex role stereotyping in children's television programs.208 cited
  • 1972The image of women in network TV commercials206 cited
  • 1989Sex role messages in television commercials: An update149 cited
  • 1974Women in TV Commercials144 cited
  • 1951Television: Its Impact on School Children136 cited
  • 1996Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising115 cited
  • 1996Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s107 cited
  • 1979Subtle Sex-Role Cues in Children's Commercials85 cited
  • 1978Update: Sex-Role Messages in TV Commercials82 cited
  • 1976Television and Sex‐Role Stereotyping166 cited

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1978
Women as TV Experts: The Voice of Authority?
55 cited

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  • 2024The role of gender-identity congruity in cross-gender endorsement in the context of live streaming15 cited