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Cited by

• 2003Trust and commitment influences on customer retention: insights from business-to-business services674 cited
• 1999Business Relationships and Networks:590 cited
• 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
• 2007Rise of strategic nets — New modes of value creation510 cited
• 2007The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy498 cited
• 2009Relationship quality: a critical literature review and research agenda477 cited
• 2005Managerial cognition, action and the business model of the firm421 cited
• 2005Trust‐based commitment: multidimensional consumer‐brand relationships381 cited
• 2001Customer relationship management in financial services: towards information-enabled relationship marketing371 cited
• 2004The role of multichannel integration in customer relationship management367 cited
• 2006Customer Relationship Management: from Strategy to Implementation365 cited
• 2002Relationship Marketing in the New Economy359 cited
• 2004Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts356 cited
• 2005