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Konzept zur effizienten Gestaltung von Kundenbeziehungen durch Kundenwertmanagement
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Konzept zur effizienten Gestaltung von Kundenbeziehungen durch Kundenwertmanagement (2006)Konzept zur effizienten Gestaltung von Ku…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Customer Portfolio Management…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Customers as assets (2003)Customers as assetsGaining competitive advantage through customer value oriented management (2001)Gaining competitive advantage…Intelligence Generation and Superior Customer Value (2000)Intelligence Generation and S…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …Building and deploying profitable growth strategies based on the waterfall of customer value added (1997)Building and deploying profit…Bedeutende Kunden (1997)Bedeutende KundenWhy Satisfied Customers Defect (1995)Why Satisfied Customers DefectCustomer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market…Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior (1991)Self-Congruity Versus Functio…Zero defections: quality comes to services. (1990)Zero defections: quality come…Postpurchase communications by consumers (1989)Postpurchase communications b…Marketing Research (1970)Marketing ResearchClarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology (1996)The Knowledge-Creating Company (1998)Why build a customer relationship management capability? (2007)Linking marketing capabilities with profit growth (2009)Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)The Commitment-Trust Theory of Relationship Marketing (1994)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Nature of the Firm (1937)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs (2005)The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance (2006)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Reexamination of the Determinants of Consumer Satisfaction (1996)The value concept and relationship marketing (1996)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 1970Marketing Research3,552 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
  • 2000Intelligence Generation and Superior Customer Value623 cited
  • 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
  • 1989Postpurchase communications by consumers513 cited
  • 2003Customers as assets478 cited
  • 1991Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior450 cited
  • 2001Gaining competitive advantage through customer value oriented management355 cited
  • 1997Building and deploying profitable growth strategies based on the waterfall of customer value added71 cited

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  • 1997Bedeutende Kunden60 cited
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