References

• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 1995Market Orientation and the Learning Organization4,379 cited
• 1993Market Orientation: Antecedents and Consequences4,340 cited
• 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
• 1995Disruptive technologies: catching the wave2,655 cited
• 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
• 1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS2,554 cited
• 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
• 1993MARKOR: A Measure of Market Orientation2,353 cited
• 1997Strategic Orientation of the Firm and New Product Performance2,265 cited
• 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
• 2004Innovativeness: Its antecedents and impact on business performance2,052 cited
• 2004Innovativeness: Its antecedents and impact on business performance1,503 cited
• 2001Why Some New Products are More Successful than Others1,470 cited
• 2004Responsive and Proactive Market Orientation and New‐Product Success*