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The role of the fit construct and sponsorship portfolio size for event sponsorship success
16 references·2 citing·42 second hop
The role of the fit construct and sponsorship portfolio size for event sponsorship success (2015)The role of the fit construct and sponsor…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The theory of planned behavior (1991)The theory of planned behaviorConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Causes and effects of causal attribution. (1984)Causes and effects of causal …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness (2022)Image congruity in the love t…Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior (2021)Investigating the impact of p…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Dimensions of Brand Personality (1997)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)How Advertising Works: What Do We Really Know? (1999)A Framework for Conceptual Contributions in Marketing (2011)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)Advances in Consumer Research (2025)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited

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  • 1984Causes and effects of causal attribution.709 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • Cited by

    • 2021Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior20 cited
    • 2022Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness14 cited