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Testing a Hierarchy-of-Effects Model
13 references·15 citing·36 second hop
Testing a Hierarchy-of-Effects Model (2008)Testing a Hierarchy-of-Effects ModelGeneration M2: Media in the Lives of 8- to 18-Year-Olds (2010)Generation M2: Media in the L…Generation M2 : Media in the Lives of 8- to 18-year-olds (2010)Generation M2 : Media in the …The Role of Conscious Awareness in Consumer Behavior (2005)The Role of Conscious Awarene…"Is there nothing more practical than a good theory?": Why innovations and advances in health behavior change will arise if interventions are used to test and refine theory (2004)"Is there nothing more practi…Travel and Environmental Implications of School Siting (2003)Travel and Environmental Impl…How Advertising Works: What Do We Really Know? 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References

  • 1995A step-by-step approach to using the SAS system for factor analysis and structural equation modeling3,359 cited
  • 2010Generation M2: Media in the Lives of 8- to 18-Year-Olds2,196 cited
  • 2010Generation M2 : Media in the Lives of 8- to 18-year-olds2,017 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1973New models for mass communication research450 cited
  • 2004"Is there nothing more practical than a good theory?": Why innovations and advances in health behavior change will arise if interventions are used to test and refine theory322 cited
  • 1973Marketing communication and the hierarchy-of-effects275 cited
  • 2005The Role of Conscious Awareness in Consumer Behavior261 cited
  • 1986INVOLVEMENT AND THE CONSISTENCY OF KNOWLEDGE, ATTITUDES, AND BEHAVIORS186 cited
  • 1991Changes in Self-Efficacy and Health Behavior in Response to a Minimal Contact Community Health Campaign120 cited
  • 2003Travel and Environmental Implications of School Siting109 cited

Cited by

  • 2015Exposure to Health (Mis)Information: Lagged Effects on Young Adults' Health Behaviors and Potential Pathways

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181 cited
  • 2008Contingent valuation analysis of willingness to pay to reduce childhood obesity96 cited
  • 2018From awareness to behaviour: Testing a hierarchy of effects model on the Australian Make Healthy Normal campaign using mediation analysis56 cited
  • 2023Influence of corporate social responsibility and brand attitude on purchase intention53 cited
  • 2011Paradigms at play and implications for validity in social marketing research50 cited
  • 2009Testing the hierarchy of effects model: ParticipACTION's serial mass communication campaigns on physical activity in Canada41 cited
  • 2020Marketing social marketing theory to practitioners40 cited
  • 2012Advances In Public Communication Campaigns37 cited
  • 2021The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy32 cited
  • 2012How Media Campaigns Influence Children's Physical Activity: Expanding the Normative Mechanisms of the Theory of Planned Behavior27 cited
  • 2009Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework26 cited
  • 2015An Evaluation of the My ParticipACTION Campaign to Increase Self-Efficacy for Being More Physically Active23 cited
  • 2015Getting the Message Across: Outcomes and Risk Profiles by Awareness Levels of the “Measure-Up” Obesity Prevention Campaign in Australia19 cited
  • 2019A Communication Inequalities Approach to Disparities in Physical Activities: The Case of the VERB Campaign11 cited
  • 2018Evaluation of mass-reach physical activity campaigns: considering automatic processes3 cited