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How can business buyers attract sellers' resources?

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References

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2011An assessment of the use of partial least squares structural equation modeling in marketing research

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8,083 cited

1982Mail and Telephone Surveys: The Total Design Method.6,852 cited

Cited by

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2021Supplier dependence asymmetry and investment in innovation: The role of psychological uncertainty40 cited
2018Attraction in buyer–supplier relationships39 cited
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2019Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment35 cited
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2018Industrial-buying research 1965-2015: review and analysis22 cited