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Service Classification and Management Challenges
16 references·1 citing·46 second hop
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1990Empirical research methods in operations management1,636 cited
  • 1977ON GOODS AND SERVICES840 cited
  • 1979Where does the customer fit in a service operation?834 cited
  • 1986How can service businesses survive and prosper?740 cited
  • 1981The Customer Contact Approach to Services: Theoretical Bases and Practical Extensions602 cited
  • 1990Industry Effects and Strategic Management Research565 cited
  • 1989Alternative research paradigms in operations548 cited
  • 2012Production-Line Approach to Service534 cited
  • 1995Business environment, operations strategy, and performance: An empirical study of Singapore manufacturers431 cited
  • 1995A framework for strategic service management266 cited
  • 1995Constructing an Empirically Derived Measure for Customer Contact262 cited
  • 1975Marketing in the Service Sector261 cited
  • 1964The Case for Redefining Services

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  • 2012The contingent nature of service recovery system structures25 cited