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Die Theorie der Bankloyalität — (noch) eine Basis zum Verständnis der Absatzbeziehungen von Kreditinstituten
8 references·0 citing·20 second hop
Die Theorie der Bankloyalität — (noch) eine Basis zum Verständnis der Absatzbeziehungen von Kreditinstituten (1991)Die Theorie der Bankloyalität — (noch) ei…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Beziehungsmanagement - Theoretische Grundlagen und explorative Befunde (1988)Beziehungsmanagement - Theore…Handbuch des Bankmarketing (1987)Handbuch des BankmarketingDeveloping Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Customer Loyalty to Banks: A Longitudinal Study (1973)Customer Loyalty to Banks: A …Der Verkaufsvorgang als Sozialer Interaktionsprozess (1971)Der Verkaufsvorgang als Sozia…Marketing Management: Analysis and Planning (1964)Marketing Management: Analysi…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen (1998)Customer satisfaction in business‐to‐business marketing: the case of retail organizations and their suppliers (1999)Kundenausgrenzung: Umgang mit unerwünschten Dienstleistungskunden (2000)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Kennzeichnung und Instrumente des Direkt-Marketing (1993)Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs (2000)Consumer satisfaction and loyalty derived from the perceived quality of individual banking services: A field study in Eskişehir from Turkey (2006)The impact of relationship marketing on customer loyalty enhancement (Case study: Kerman Iran insurance company) (2016)COMPORTAMENTO DO CONSUMIDORChoice set propositions in destination decisions (1993)Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market (2010)The Effect of a Market Orientation on Business Profitability (1990)
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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1964Marketing Management: Analysis and Planning176 cited
  • 1988Beziehungsmanagement - Theoretische Grundlagen und explorative Befunde114 cited
  • 1973Customer Loyalty to Banks: A Longitudinal Study46 cited
  • 1987Handbuch des Bankmarketing45 cited
  • 1971Der Verkaufsvorgang als Sozialer Interaktionsprozess30 cited

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