SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Customer-Centricity in Emerging Markets: 4A’s and Value Co-Creation
8 references·1 citing·43 second hop
Customer-Centricity in Emerging Markets: 4A’s and Value Co-Creation (2013)Customer-Centricity in Emerging Markets: …Characterizing Emerging Markets (2012)Characterizing Emerging Marke…Bottom of the Pyramid as a Source of Breakthrough Innovations (2011)Bottom of the Pyramid as a So…Marketing to subsistence consumers: Lessons from practice (2009)Marketing to subsistence cons…Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context (2008)Marketing in subsistence mark…Serving the world's poor: innovation at the base of the economic pyramid (2007)Serving the world's poor: inn…The Path to Customer Centricity (2006)The Path to Customer Centrici…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Marketing renaissance: How re…What Are The Rural And Urban Marketing Components, If Any, Within Agri-Food Marketing In Bottom Of The Pyramid- Subsistence Market Contexts In Developing Countries? A Literature Review (2022)What Are The Rural And Urban …Reinventing strategies for emerging markets: beyond the transnational model (2004)Formal and informal venture capital investing in emerging economies in Southeast Asia (2015)Market resource gaps (2017)Monitoring Viability and Sustainability in Healthcare Organizations (2018)Institutions, Institutional Change and Economic Performance (1991)Law and Finance (1998)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry (2009)Generating global brand equity through corporate social responsibility to key stakeholders (2012)Local Residents’ Attitude toward Sustainable Rural Tourism Development (2016)Selling to the Poor (2004)Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)The fortune at the bottom of the pyramid (2010)Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model (2011)Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment (2012)Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept (2013)The fortune at the bottom of the pyramid (2005)Harnessing Innovation for Change: Sustainability and Poverty in Developing Countries (2012)The Effect of Family Ownership on Different Dimensions of Corporate Social Responsibility: Evidence from Large US Firms (2013)Sustainability marketing research: past, present and future (2014)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention (2009)EXQ: a multiple‐item scale for assessing service experience (2012)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Base of the Pyramid Protocol: Beyond “Basic Needs” Business Strategies (2008)Building the BoP Producer Ecosystem: The Evolving Engagement of F abindia with I ndian Handloom Artisans (2011)A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2019)The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)Service-dominant logic: continuing the evolution (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Cocreating business's new social compact. (2007)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)Sustainability‐oriented Innovation: A Systematic Review (2015)Customer engagement in service (2017)Research methods for business: A skill building approach (1993)Business Research Methods (2011)What Are The Characteristics of Agri-Food Marketing in Bottom of The PyramidSubsistence Markets In Developing Economies? (2022)Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets: Practical Considerations (2023)Agri-Food Marketing in Bottom of the Pyramid-Subsistence Markets in Developing Economies: A Stocktaking and Reflection of Previous Research Conducted (2025)
this work references cited by second hop

References

  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 2006The Path to Customer Centricity592 cited
  • 2007Serving the world's poor: innovation at the base of the economic pyramid347 cited
  • 2009Marketing to subsistence consumers: Lessons from practice189 cited
  • 2008Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context145 cited
  • 2012Characterizing Emerging Markets26 cited

Cited by

  • 2022What Are The Rural And Urban Marketing Components, If Any, Within Agri-Food Marketing In Bottom Of The Pyramid- Subsistence Market Contexts In Developing Countries? A Literature Review4 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work