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Aunt Jemima Isn't Keeping Up with the Energizer Bunny: Stereotyping of Animated Spokescharacters in Advertising
16 references·7 citing·37 second hop
Aunt Jemima Isn't Keeping Up with the Energizer Bunny: Stereotyping of Animated Spokescharacters in Advertising (1999)Aunt Jemima Isn't Keeping Up with the Ene…Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising (1996)Observations: Elves Make Good…Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s (1996)Gender displaying television …Sex role messages in television commercials: An update (1989)Sex role messages in televisi…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Feminist theories and media studies (1987)Feminist theories and media s…Effective television advertising : a study of 1000 commercials (1986)Effective television advertis…Sex stereotyping in advertising (1983)Sex stereotyping in advertisi…Influence of television commercials on women's self-confidence and independent judgment. (1980)Influence of television comme…The development of female identity (1979)The development of female ide…The Development of Female Identity (1979)The Development of Female Ide…Update: Sex-Role Messages in TV Commercials (1978)Update: Sex-Role Messages in …Social Learning Theory. (1978)Social Learning Theory.Women in TV Commercials (1974)Women in TV CommercialsThe image of women in network TV commercials (1972)The image of women in network…A cognitive-development analysis of children's sex-role concepts and attitudes (1966)A cognitive-development analy…Television: Its Impact on School Children (1951)Television: Its Impact on Sch…An Investigation of Androgyny and SexualOrientation in Advertising (2021)An Investigation of Androgyny…Gender Role Portrayal in Television Advertisement: Evidence from Pakistan (2012)Gender Role Portrayal in Tele…Who is gazing at whom? A look at how sex is used in magazine advertisements (2008)Who is gazing at whom? A look…Children?s Responses to Computer-Synthesized Speech in Educational Media: Gender Consistency and Gender Similarity Effects (2007)Children?s Responses to Compu…Food advertising on children’s television (2006)Food advertising on children’…A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review (2003)A Longitudinal Content Analys…What If the Energizer Bunny Were Female? Importance of Gender in Perceptions of Advertising Spokes-Character Effectiveness (2001)What If the Energizer Bunny W…Social Learning Theory (1977)Discipline and Punish: The Birth of the Prison (1978)Discipline and Punish: The Birth of the Prison. (1978)A feminist theoretical perspective on the socialization of teenage girls through Seventeen magazine (1990)Reframing the glass ceiling as a socially constructed process: Implications for understanding and change (1995)Television's World of Work in the Nineties (2001)Hearth and Home: Images of Women in the Mass Media (1979)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Uses of Sex Appeals in Prime-Time Television Commercials (1998)The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000 (2010)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Mediation: The Role of Significant Others (1980)Television viewing and the learning of sex-role stereotypes (1980)The Portrayal of Men and Women in American Television Commercials (1975)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)Self-efficacy mechanism in human agency. (1982)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)A meta-analysis of humor in advertising (2008)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Some Effects of Violent and Nonviolent Movies on the Behavior of Juvenile Delinquents (1977)Television and Families: What Do Young Children Watch with Their Parents? (1991)Seven Fears and the Science of How Mobile Technologies May Be Influencing Adolescents in the Digital Age (2015)Sex Role Portrayals in Advertising (1977)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)Masculinity-femininity: An exception to a famous dictum? (1973)A Schematic Processing Model of Sex Typing and Stereotyping in Children (1981)Structural and dynamic aspects of interest development: theoretical considerations from an ontogenetic perspective (2002)Asian-Americans: Television Advertising and the “Model Minority” Stereotype (1997)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)
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References

  • 1978Social Learning Theory.25,426 cited
  • 1966A cognitive-development analysis of children's sex-role concepts and attitudes987 cited
  • 1983Sex stereotyping in advertising330 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 1972The image of women in network TV commercials206 cited
  • 1989Sex role messages in television commercials: An update149 cited
  • 1974Women in TV Commercials144 cited
  • 1951Television: Its Impact on School Children136 cited
  • 1987Feminist theories and media studies130 cited
  • 1996Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising115 cited
  • 1996Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s107 cited
  • 1980Influence of television commercials on women's self-confidence and independent judgment.86 cited
  • 1979The Development of Female Identity83 cited
  • 1978Update: Sex-Role Messages in TV Commercials82 cited

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1979
The development of female identity
68 cited

Cited by

  • 2008Who is gazing at whom? A look at how sex is used in magazine advertisements28 cited
  • 2003A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review27 cited
  • 2007Children?s Responses to Computer-Synthesized Speech in Educational Media: Gender Consistency and Gender Similarity Effects26 cited
  • 2001What If the Energizer Bunny Were Female? Importance of Gender in Perceptions of Advertising Spokes-Character Effectiveness18 cited
  • 2012Gender Role Portrayal in Television Advertisement: Evidence from Pakistan16 cited
  • 2021An Investigation of Androgyny and SexualOrientation in Advertising16 cited
  • 2006Food advertising on children’s television15 cited