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Consumer Experience and Experiential Marketing: A Critical Review

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References

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2018A renaissance of brand experience: Advancing the concept through a multi-perspective analysis99 cited
2020Influence of customer application experience and value in use on loyalty toward retailers89 cited
2015Conceptualizing Structured Experiences85 cited
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2020Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector60 cited
2022Charting the intellectual structure of customer experience research58 cited
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