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Russian Advertising Attitudes
16 references·1 citing·48 second hop
Russian Advertising Attitudes (2008)Russian Advertising AttitudesA History of Marketing Thought (2009)A History of Marketing ThoughtAD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism (2003)Building foreign brand person…Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers (2002)Theoretical justification of …Does Subculture Within a Country Matter? A Cross-Cultural Study of Motivational Domains and Business Performance in Brazil (2001)Does Subculture Within a Coun…Issues and New Directions in Global Consumer Psychology (2000)Issues and New Directions in …Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General (1993)Assessing the Cross-National …On the Use of Structural Equation Models in Experimental Designs (1989)On the Use of Structural Equa…An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General (1987)An Investigation of Factors U…The History of Marketing Thought (1976)The History of Marketing Thou…The nature of human values (1973)The nature of human valuesAdvertising in America: The consumer view (1969)Advertising in America: The c…Advertising in America: The Consumer View (1969)Advertising in America: The C…Statistical significance in psychological research. (1968)Statistical significance in p…Percepção de crowding no varejo: uma investigação exploratória no mercado Brasileiro (2010)Percepção de crowding no vare…Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Cultures and Organizations: Software of the Mind. (1993)Organizational culture and leadership (1993)A Review of Cross-Cultural Methodologies for Organizational Research: A Best- Practices Approach (2003)Transaction cost determinants and ownership-based entry mode choice: a meta-analytical review (2004)Response Styles in Cross-national Survey Research (2006)Advertising as Information (1974)If it changes it must be a process: Study of emotion and coping during three stages of a college examination. 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References

  • 1973The nature of human values10,181 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1968Statistical significance in psychological research.1,350 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief572 cited
  • 1976The History of Marketing Thought369 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1987An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General291 cited
  • 2001Does Subculture Within a Country Matter? A Cross-Cultural Study of Motivational Domains and Business Performance in Brazil288 cited
  • 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General287 cited
  • 2003Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism254 cited
  • 2000Issues and New Directions in Global Consumer Psychology251 cited
  • 2002Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers239 cited
  • 1989On the Use of Structural Equation Models in Experimental Designs238 cited

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1969
Advertising in America: The consumer view
187 cited
  • 2009A History of Marketing Thought160 cited
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    • 2010Percepção de crowding no varejo: uma investigação exploratória no mercado Brasileiro6 cited