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O CONCEITO DE VALOR PARA O CLIENTE: DEFINIÇÕES E IMPLICAÇÕES GERENCIAIS EM MARKETING
16 references·2 citing·37 second hop
O CONCEITO DE VALOR PARA O CLIENTE: DEFINIÇÕES E IMPLICAÇÕES GERENCIAIS EM MARKETING (2005)O CONCEITO DE VALOR PARA O CLIENTE: DEFIN…Uncovering the links between brand choice and personal values among young British and Spanish girls (2001)Uncovering the links between …Laddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…Measuring customer value: Gaining the strategic advantage (1996)Measuring customer value: Gai…Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (1996)Know Your Customer: New Appro…Valuing Things: The Public and Private Meanings of Possessions (1994)Valuing Things: The Public an…Consumption Values and Market Choices: Theory and Applications (1992)Consumption Values and Market…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Nine Nations of North America and the Value Basis of Geographic Segmentation (1986)The Nine Nations of North Ame…Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) (1986)Alternative Measurement Appro…The Marketing Imagination (1983)The Marketing ImaginationA Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…The Role of Personal Values in Marketing and Consumer Behavior (1977)The Role of Personal Values i…Consumer behavior : application of theory (1977)Consumer behavior : applicati…Using the Benefit Chain for Improved Strategy Formulation (1975)Using the Benefit Chain for I…The nature of human values (1973)The nature of human valuesA Generic Concept of Marketing (1972)A Generic Concept of MarketingCo-creation in conventional and collaborative businesses (2019)Co-creation in conventional a…Valor em serviços educacionais (2006)Valor em serviços educacionaisSocial Learning Theory. (1978)Possessions and the Extended Self (1988)Customer value: The next source for competitive advantage (1997)Consumer perceived value: The development of a multiple item scale (2001)The State of Psychological Ownership: Integrating and Extending a Century of Research (2003)Distinction: A Social Critique of the Judgement of Taste* (2018)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Principles of Categorization (2002)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)A model of perceived image, memorable tourism experiences and revisit intention (2017)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Social Values and Social Change: Adaptation to Life in America. (1985)Extended Framework for Modeling Choice Behavior (1999)An exploration of values in ethical consumer decision making (2005)The effects of religion on consumer behavior: A conceptual framework and research agenda (2015)Ecological Psychology: Concepts and Methods for Studying the Environment of Human Behavior (1968)Psychological status of the script concept. (1981)Corporate identity: the concept, its measurement and management (1997)The “Pull” of Tourism Destinations: A Means-End Investigation (2002)Food Values (2008)Developing Buyer-Seller Relationships (1987)The value concept and relationship marketing (1996)Intellectual capital: an exploratory study that develops measures and models (1998)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Framing Processes and Social Movements: An Overview and Assessment (2000)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Lost in translation: Exploring the ethical consumer intention–behavior gap (2012)Value in business markets: What do we know? Where are we going? (2005)Relationship value and relationship quality (2006)VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT (2009)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1973The nature of human values10,181 cited
  • 2001Laddering theory, method, analysis, and interpretation.1,766 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,459 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1994Valuing Things: The Public and Private Meanings of Possessions1,054 cited
  • 1983The Marketing Imagination961 cited
  • 1996Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction796 cited
  • 1977The Role of Personal Values in Marketing and Consumer Behavior783 cited
  • 1986Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)707 cited
  • 1992Consumption Values and Market Choices: Theory and Applications492 cited
  • 1996Measuring customer value: Gaining the strategic advantage475 cited
  • 1977Consumer behavior : application of theory419 cited
  • 1986The Nine Nations of North America and the Value Basis of Geographic Segmentation203 cited
  • 1975Using the Benefit Chain for Improved Strategy Formulation199 cited

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  • 2001Uncovering the links between brand choice and personal values among young British and Spanish girls115 cited
  • Cited by

    • 2006Valor em serviços educacionais16 cited
    • 2019Co-creation in conventional and collaborative businesses7 cited