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Synergistic effect of technology and customer relationship orientations: consequences for market performance
16 references·0 citing·40 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
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  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1996THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON PERCEPTIONS OF ORGANIZATIONAL PERFORMANCE.3,152 cited
  • 1997Strategic Orientation of the Firm and New Product Performance2,265 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

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2,179 cited
  • 2005The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations1,782 cited
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