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The role of other customer effect in corporate marketing
16 references·16 citing·37 second hopsampled
The role of other customer effect in corporate marketing (2011)The role of other customer effect in corp…An Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Organizational Images and Member Identification (1994)Organizational Images and Mem…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …The Social Self: On Being the Same and Different at the Same Time (1991)The Social Self: On Being the…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Social Identity Theory and the Organization (1989)Social Identity Theory and th…LISREL 7 : user's reference guide (1989)LISREL 7 : user's reference g…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Psychology of intergroup relations (1986)Psychology of intergroup rela…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Social Psychology of Organizations. (1979)The Social Psychology of Orga…The Social psychology of intergroup relations (1979)The Social psychology of inte…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing (2022)Advancing customer diversity,…How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? (2020)How corporate social responsi…Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation (2020)Corporate brand strategy: Dri…“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism (2020)“Us” to co-create value and h…Transnational higher education (2018)Transnational higher educationExamining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA (2018)Examining the influence of co…Examining the antecedents of sport team brand equity: A dual-identification perspective (2017)Examining the antecedents of …Status seeking and perceived similarity: A consideration of homophily in the social servicescape (2016)Status seeking and perceived …Corporate Brand Orientation: What Is It? What of It? (2016)Corporate Brand Orientation: …The impact of perceived similarity to other customers on shopping mall satisfaction (2015)The impact of perceived simil…Leveraging loyalty programs to build customer–company identification (2015)Leveraging loyalty programs t…Exploring the corporate image formation process (2015)Exploring the corporate image…Others service experiences: emotions, perceived justice, and behavior (2014)Others service experiences: e…Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time (2014)Footprints in the Sands of Ti…Corporate brand orientation: What is it? What of it? 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(2004)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)A Dynamic Theory of Organizational Knowledge Creation (1994)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Ethnic identity in adolescents and adults: Review of research. (1990)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Implicit social cognition: Attitudes, self-esteem, and stereotypes. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1954A Theory of Social Comparison Processes20,836 cited
  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 1979The Social Psychology of Organizations.12,235 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1979The Social psychology of intergroup relations11,504 cited
  • 1986Psychology of intergroup relations10,626 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1989LISREL 7 : user's reference guide6,783 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 1991The Social Self: On Being the Same and Different at the Same Time5,103 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1994

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Organizational Images and Member Identification
4,912 cited

Cited by

  • 2014Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time159 cited
  • 2015Exploring the corporate image formation process136 cited
  • 2020How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?113 cited
  • 2013Corporate brand orientation: What is it? What of it?104 cited
  • 2015The impact of perceived similarity to other customers on shopping mall satisfaction98 cited
  • 2022Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing89 cited
  • 2012Shaping the research agenda for corporate branding: avenues for future research88 cited
  • 2014Others service experiences: emotions, perceived justice, and behavior85 cited
  • 2015Leveraging loyalty programs to build customer–company identification83 cited
  • 2016Status seeking and perceived similarity: A consideration of homophily in the social servicescape80 cited
  • 2018Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA79 cited
  • 2016Corporate Brand Orientation: What Is It? What of It?71 cited
  • 2018Transnational higher education69 cited
  • 2017Examining the antecedents of sport team brand equity: A dual-identification perspective59 cited
  • 2020Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation57 cited
  • 2020“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism56 cited