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Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption
16 references·5 citing·37 second hop
Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption (2002)Consumer-Based Marketing: The Use of Micr…Services Marketing: Integrating Customer Focus Across the Firm (2004)Services Marketing: Integrati…The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)The Psychological Continuum M…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…How to Conduct Your Own Survey (1996)How to Conduct Your Own SurveyUnderstanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Transtheoretical therapy: Toward a more integrative model of change. (1982)Transtheoretical therapy: Tow…Mail and Telephone Surveys: The Total Design Method. (1979)Mail and Telephone Surveys: T…Handbook in research and evaluation (1971)Handbook in research and eval…Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt (2020)Developing a Fanbase in Niche…Utilizing importance data to identify customer segments for English public sport facilities (2008)Utilizing importance data to …Uwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych (2007)Uwarunkowania i sposoby wdraż…Television viewers' motivations to follow the 2005 Ashes Test series: implications for the rebranding of English cricket (2007)Television viewers' motivatio…I Despise Them! I Detest Them! Franchise Relocation and the Expanded Model of Organizational Identification (2007)I Despise Them! I Detest Them…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Principles of Psychology (1891)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Stages of change in psychotherapy: Measurement and sample profiles. (1983)The Impact of Mental Illness Stigma on Seeking and Participating in Mental Health Care (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Methods of coping with social desirability bias: A review (1985)Incivility in the workplace: Incidence and impact. 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this work references cited by second hop

References

  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1979Mail and Telephone Surveys: The Total Design Method.5,023 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1982Transtheoretical therapy: Toward a more integrative model of change.3,922 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1996How to Conduct Your Own Survey1,927 cited
  • 2004Services Marketing: Integrating Customer Focus Across the Firm1,781 cited
  • 1971Handbook in research and evaluation1,487 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited

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  • 2001The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport1,079 cited
  • Cited by

    • 2007I Despise Them! I Detest Them! Franchise Relocation and the Expanded Model of Organizational Identification52 cited
    • 2008Utilizing importance data to identify customer segments for English public sport facilities25 cited
    • 2020Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt22 cited
    • 2007Television viewers' motivations to follow the 2005 Ashes Test series: implications for the rebranding of English cricket22 cited
    • 2007Uwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych17 cited