References

• 1988The Theory of Industrial Organization8,578 cited
• 1989Theory of Industrial Organization.5,142 cited
• 1991Managing Brand Equity3,818 cited
• 1982Contestable Markets and the Theory of Industry Structure3,271 cited
• 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
• 1992Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration.751 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 1998Determining Where to Shop: Fixed and Variable Costs of Shopping590 cited
• 1997Why Store Brand Penetration Varies by Retailer589 cited
• 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP573 cited
• 1995The Introduction and Performance of Store Brands565 cited
• 1993When Do Private Labels Succeed549 cited
• 1998‘Strategic brand management’529 cited
• 1991Sunk costs and market structure: price competition, advertising, and the evolution of concentration498 cited
• 1990Improving Channel Coordination Through Franchising447 cited