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Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis

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References

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1995The effects of in-store displays and feature advertising on consideration sets157 cited

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1975The Economic Consequences of Advertising135 cited

Cited by

2014Multiproduct Retailing97 cited
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1998Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants82 cited
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2015The Effect of Visual Product Aesthetics on Consumers’ Price Sensitivity68 cited
1998Grocery market pricing and the new competitive environment64 cited
2006Effects of prior brand usage and promotion on consumer promotional response57 cited
2004The Effect of Consumer Participation on Price Sensitivity57 cited
2004The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity57 cited
2011“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets55 cited
2010Determinants of consumer retention in cellular industry of Pakistan55 cited
2007Do market characteristics impact the relationship between retailer characteristics and online prices?53 cited
2006Dimensions of price salience: a conceptual framework for perceptions of multi‐dimensional prices51 cited
2017Cause marketing and customer profitability51 cited
2002Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis50 cited
2009Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research48 cited