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Classification and retail positioning into strategic groups
16 references·0 citing·27 second hop
Classification and retail positioning into strategic groups (2012)Classification and retail positioning int…Qualitative Data Analysis (2008)Qualitative Data AnalysisCustomer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (2004)Customer base analysis: parti…Strategic supply and the management of inter- and intra-organisational relationships (2003)Strategic supply and the mana…The Development and Impact of Marketing Capabilities in Central Europe (2000)The Development and Impact of…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Variety of an Assortment (1999)The Variety of an AssortmentSynthesizing Research: A Guide for Literature Reviews (1998)Synthesizing Research: A Guid…Competitive positioning and the resource-based view of the firm (1998)Competitive positioning and t…Competitive advantage: creating and sustaining superior performance (1998)Competitive advantage: creati…Qualitative data analysis (2nd ed) (1996)Qualitative data analysis (2n…Marketing Channels: A Management View (1991)Marketing Channels: A Managem…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Case Study Research: Design and Methods (1984)Case Study Research: Design a…International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…Theoretical Sensitivity: Advances in the Methodology of Grounded Theory (1978)Theoretical Sensitivity: Adva…Principles of Marketing (1972)Principles of MarketingSnowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)Sample size in qualitative research (1995)The qualitative content analysis process (2008)Socioeconomic Status and Academic Achievement: A Meta-Analytic Review of Research (2005)The Benefits of Frequent Positive Affect: Does Happiness Lead to Success? (2005)Loneliness and Social Isolation as Risk Factors for Mortality (2015)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Mechanism of Internationalisation (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Consensual qualitative research: An update. (2005)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Corporate reputation and sustained superior financial performance (2002)Business Model Design: An Activity System Perspective (2009)The Business Model: Recent Developments and Future Research (2011)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)
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References

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  • 2008Qualitative Data Analysis17,372 cited
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  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1978Theoretical Sensitivity: Advances in the Methodology of Grounded Theory6,075 cited
  • 1998Competitive advantage: creating and sustaining superior performance5,791 cited
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  • 1998Competitive positioning and the resource-based view of the firm324 cited
  • 2003Strategic supply and the management of inter- and intra-organisational relationships265 cited

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2000
The Development and Impact of Marketing Capabilities in Central Europe
245 cited

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