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Attitude toward Brand: An Integrative Look at Mediators and Moderators
16 references·2 citing·41 second hop
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object1,647 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework

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1,003 cited
  • 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
  • 1971Integration theory and attitude change.905 cited
  • Cited by

    • 2015A brief affair with underwear: Uniqueness and innovativeness in male underwear brand purchases16 cited
    • 2013The critical role of marketer's information provision in temporal changes of expectations and attitudes13 cited