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The research on school marketing

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References

1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1972Principles of Marketing5,587 cited
1994Education Reform: A Critical and Post Structural Approach1,401 cited
1995Markets, choice, and equity in education1,297 cited
1995Strategic Marketing for Educational Institutions821 cited
1979Educational administration and organizational behavior414 cited
1999Trading in Futures: Why Markets in Education Don't Work.403 cited
1994The Development and Emergence of Services Marketing Thought281 cited
1999Retail Marketing Management156 cited

Cited by

2010Market orientation in universities124 cited
2009Marketing tactics and parents' loyalty: the mediating role of school image76 cited
2014School Brand Management76 cited
2011School choice and the commodification of education: A visual approach to school brochures and websites70 cited
2007The incorporation of market orientation in the school culture53 cited
2015Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership

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39 cited

2017Educational providers in the marketplace: Schools’ marketing responses in Chile25 cited

2014Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing25 cited

2021Innovation in educational marketing: a study applied to Brazilian private higher education institutions20 cited

2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran20 cited

2019An Approach on Attachment in Public Marketing and Higher Education Management Contexts18 cited

2016Publicidad engañosa en educación superior: definiciones, regulación y una revisión de la publicidad en prensa escrita13 cited

2004Marketing informal education institutions in Israel: the centrality of customers' active involvement in service development13 cited

2008Managing internal marketing in a New Zealand language school8 cited