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A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS
11 references·0 citing·34 second hop
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS (2010)A COMPARATIVE STUDY OF THE RELATIONSHIP B…THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS (2009)THE INFLUENCE OF MARKET TYPE …THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT (2009)THE IMPORTANCE OF BRAND AWARE…A CONCEPTUAL ANALYSIS OF BRAND LOYALTY AS CORE DIMENSION OF BRAND EQUITY (2006)A CONCEPTUAL ANALYSIS OF BRAN…Emotional Branding : How Successful Brands Gain the Irrational Edge (2000)Emotional Branding : How Succ…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…The complex relationship between consumer satisfaction and brand loyalty (1995)The complex relationship betw…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYDimensions of Brand Personality (1997)Impact of Advertising on Brand Awareness and Commitment in Female Apparel Industry (2016)PENGARUH PERSEPSI KUALITAS, NAMA MEREK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN (2018)Pengaruh Brand Equity terhadap Keputusan Pembelian (2020)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)The Effect of Marketing Mix and Customer Perception on Brand Loyalty (2012)The Impact of Brand Extension Strategy on the Brand Equity of Fast Moving Consumer Goods (FMCG) in Egypt (2014)Analisa Pengaruh Brand Image Dan Brand Trust Terhadap Brand Loyalty Di Restoran D'cost Surabaya (2015)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring Consumer Involvement Profiles (1985)On the relationship between store image, store satisfaction and store loyalty (1998)The evolution and future of national customer satisfaction index models (2001)Relationship quality as a predictor of B2B customer loyalty (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Political Culture Jamming: The Dissident Humor of "The Daily Show With Jon Stewart" (2007)Corporate Logo Tattoos and the Commodification of the Body (2009)Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited
  • 2009THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT59 cited
  • 2000Emotional Branding : How Successful Brands Gain the Irrational Edge54 cited
  • 2006A CONCEPTUAL ANALYSIS OF BRAND LOYALTY AS CORE DIMENSION OF BRAND EQUITY19 cited
  • 2009THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS12 cited

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