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Customer relationships and the small software firm · Study

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ArticleCustomer relationships and the small software firm

Kimmo Jouni Alajoutsijärvi2000

Article2000

Customer relationships and the small software firm

Kimmo Jouni Alajoutsijärvi · Kari Mannermaa · Henrikki Tikkanen

84 citations·0/0 files stored·Information & Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Corporate Governance and Management

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References

1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1995Developing relationships in business networks 1992The Changing Role of Marketing in the Corporation 1994Dyadic Business Relationships within a Business Network Context 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1992Industrial networks: A new view of reality 1997Network relationships and the internationalisation process of small software firms

Cited by

2017Dimensional effects of Korean SME’s entrepreneurial orientation on internationalization and performance: the mediating role of marketing capability 2003Executive Insights: Use of the Internet in International Marketing: A Case Study of Small Computer Software Firms 2011The involvement and influence of emotions in problematic business relationships 2005Business Development Capabilities in Information Technology SMEs in a Regional Economy: An Exploratory Study 2001The dissolution process of a business relationship : a case study from tailored software business

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2001A History of Network and Channels Thinking in Marketing in the 20Th Centuryarticle · 8 shared references 2003Purchasing software components at the dawn of marketarticle · 8 shared references 2005Value in business markets: What do we know? Where are we going?article · 7 shared references 1997Understanding contemporary marketing: Development of a classification schemearticle · 7 shared references 2015Supplier–customer relationships: A case study of power dynamicsarticle · 7 shared references 1999Relevance of Focal Nets in Understanding the Dynamics of Business Relationshipsarticle · 7 shared references

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Year2000

Typearticle

Published2000-04-01

VenueInformation & Management

ISSN-L0378-7206

Languageen

Citations84

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0378-7206(99)00039-7

openalex_workW1535771956

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2003Purchasing software components at the dawn of market

2004Value-creating networks: an analysis of the software component business

2000Customer Relations Management in Information Systems Research