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Cited by

• 2011Conceptualising electronic word of mouth activity241 cited
• 1988The Empirical Study of the Persuasive Effects of Evidence The Status After Fifty Years of Research199 cited
• 2014Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective155 cited
• 2009Greening corporate identity: CSR online corporate identity reporting92 cited
• 1994Attitude research in science education: Contemporary models and methods73 cited
• 2010The roots of research in (political) persuasion: Ethos, pathos, logos and the Yale studies of persuasive communications60 cited
• 2019Persuasive language of responsible organisation? A critical discourse analysis of corporate social responsibility (CSR) reports of Nigerian oil companies57 cited
• 2000Dialogical rhetoric: An application of martin Buber's philosophy of dialogue37 cited
• 1993Competing values instruments for analyzing written and spoken management messages36 cited
• 1994Creating Strong Listening Environments: A Key Hospitality Management Task36 cited
• 2013The cultural-economic model and public relations in the Middle East: An examination of the Islamic banking system in Kuwait31 cited
• 2018Persuasion across times, domains and modalities25 cited
• 2020Using Rhetorical Approach of Ethos, Pathos and Logos by Malaysian Engineering Students in Persuasive Email Writings