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Developing Brands for Patented Fruit Varieties: Does the Name Matter?
16 references·3 citing·48 second hopsampled
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Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Building brand commitment: A behavioural approach to internal brand management (2005)Brand personality of tourist destinations: An application of self-congruity theory (2010)Exciting red and competent blue: the importance of color in marketing (2011)A Theory of Auctions and Competitive Bidding (1982)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Experimental auctions methods and applications in economic and marketing research (2007)Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price (2012)Optimal Auction Design (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Auctions on the Internet: What’s Being Auctioned, and How? 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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2001Proofs and Prototypes for Sale: The Licensing of University Inventions1,164 cited
  • 19957. Auctions: A Survey of Experimental Research833 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes445 cited
  • 2004Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making335 cited
  • 2004Experimental Auction Procedure: Impact on Valuation of Quality Differentiated Goods255 cited
  • 2005Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing207 cited
  • 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes194 cited
  • 1994First-Price Sealed-Bid Auctions with Secret Reservation Prices165 cited
  • 2005Milk by Any Other Name … Consumer Benefits from Labeled Milk110 cited
  • 2003Using Experimental Auctions for Marketing Applications: A Discussion

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78 cited
  • 1994First-Price Sealed-Bid Auctions With Secret Reservation Prices: INRA--Toulouse77 cited
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    • 2022Preference for branded fresh produce and consumers' need for uniqueness: A mixed-methods investigation of consumer choice and thought process13 cited
    • 2019Commercialization of a demand-enhancing innovation: The release of a new apple variety by a public university11 cited
    • 2016University licensing of patents for varietal innovations in agriculture10 cited